About me

As editor-in-chief of Bayern Tourismus Marketing, I am responsible for the print title "Bayern. Das Magazin" as well as the websites erlebe.bayern and bavaria.travel.
 
Since 2021 I've also been running the travel webazine and content creator collective trpstr.de with six friends.
 
Before that, I was editor-in-chief of Germany's most important travel magazine ABENTEUER UND REISEN for more than ten years, until it was closed due to the coronavirus.
 

 

Storytelling. Publishing. 
Content creation. Consulting


Journalism | Reports, features, interviews and tests on city breaks, long-haul travel, lifestyle, cars, sustainability, hotels, airlines and cruises.

Editing | Topic planning. Editorial marketing. Editorial management. Copywriter. 

Online | Editorial Management. Copywriter. SEO. AI.

Content Creative B2C | Concept. Multi-channel projects. Targeted storytelling.

Management | Budget planning. Team Leading

From time to time I enjoy writing reports, listicles and reviews for renowned titles such as the travel section of "Welt am Sonntag" or in "Clever Reisen"

some case studies and 
milestones


erlebe.bayern / bavaria.travel
Conception of the completely redesigned websites for Bayern Tourismus Marketing.
180.000 unique visitors per month.
Editor-in-chief since 2020.

Bayern. The magazine
New B2C magazine for Bayern Tourismus Marketing. The concept was done by me.  Wins the FOXAWARD GOLD and FOX VISUAL GOLD 2022 for an excellent communication concept of above-average efficiency in all criteria: quality of content and visual implementation, customer experience, reach, convincing sales impulses.
Over 520.000 copies distributed per year,
Editor-in-chief since 2020.

Outdoor Magazine for JNTO
All editorial work and texts for the outdoor magazine (in german) published by JNTO Germany and neusta Grafenstein. 

References. What others say ...

JURY TOURISM PUBLIC RELATIONS HANDBOOK
"BEST TRAVEL EDITORIAL TEAM IN GERMANY"
 
"Congratulations to Peter Pfänder and the editorial team of ABENTEUER UND REISEN, who clearly won the vote for the most important travel editorial team in Germany, Austria and Switzerland (...). With their superbly produced magazine and constant stream of new ideas, Peter Pfänder and his team were able to convince the jury across the board".

PETER TOMASCH, REGIONAL PUBLIC RELATIONS MANAGER EUROPE AT SINGAPORE AIRLINES
 
"As spokesperson for Singapore Airlines in Europe, I have often worked with Peter Pfänder in his role as editor-in-chief of ABENTEUER UND REISEN magazine. Peter is an outstanding journalist who acts professionally and has a sure instinct for topics. He is also one of the few journalists we work with who has a firm grasp of the new digital communication channels. We look forward to working with him in the future.

CLIENTS


FALKENSTEINER HOTELS
WONDERTRUNK & CO.
WELT AM SONNTAG
CLEVER REISEN


JNTO FRANKFURT
FINNISH LAPLAND
LUZERN / CH
TOHOKU / JAPAN