About me
As editor-in-chief of Munich based Bayern Tourismus Marketing, I oversee the print publication "Bayern. Das Magazin" and the websites erlebe.bayern and bavaria.travel.
Together with five colleagues, I have been running the travel webzine trpstr.de since 2021.
Over the past few years, Japan has become a major focus of my work as a travel reporter and content creator. A significant number of in-depth articles on Japan have appeared printed and online in major German newspapers and magazines, including 'Welt am Sonntag', 'Frankfurter Rundschau', 'ADAC Reisemagazin' and 'Stuttgarter Nachrichten'.
I was editor-in-chief of Germany's leading travel magazine, ABENTEUER UND REISEN, for more than ten years until it was closed down due to the economic impact of the coronavirus in 2021.
Feature about Fukushima
Fukushima is perfectly safe to visit. The Japanese prefecture rewards its visitors with excellent cuisine, beautiful scenery, relaxing onsen, castles and temples. Here is an itinerary with our favorite places and experiences. Read more
Japan on a Budget
A common complaint among travellers: Japan is expensive! Don’t worry: Even in Tokyo, there are hotels that offer good, clean rooms with breakfast for as little as 60 euros. For just five euros you can get a tasty ramen noodle bowl … Read more
Taipei in 36 Hours
Eva Air flies from six European airports to destinations such as Bangkok, Bali, Tokyo, Kuala Lumpur, Seoul, and Phnom Penh. That calls for a stopover in Taipei. 13 insider tips for 36 cool hours in and around Taiwan’s capital … Read more
Storytelling. Publishing.
Content creation. Consulting
Journalism | Reports, features, interviews and tests on city breaks, long-haul travel, lifestyle, cars, sustainability, hotels, airlines and cruises.
Editing | Topic planning. Editorial marketing. Editorial management. Copywriter.
Online | Editorial Management. Copywriter. SEO. AI.
Content Creative B2C | Concept. Multi-channel projects. Targeted storytelling.
Management | Budget planning. Team Leading
From time to time I enjoy writing reports, listicles and reviews for renowned titles such as the travel section of "Welt am Sonntag" or in "Clever Reisen"
Case Studies and Milestones
erlebe.bayern / bavaria.travel
Conception of the completely redesigned websites for Bayern Tourismus Marketing.
180.000 unique visitors per month.
Editor-in-chief since 2020.
Bayern. The magazine
New B2C magazine for Bayern Tourismus Marketing. The concept was done by me. Wins the FOXAWARD GOLD and FOX VISUAL GOLD 2022 for an excellent communication concept of above-average efficiency in all criteria: quality of content and visual implementation, customer experience, reach, convincing sales impulses.
Over 520.000 copies distributed per year,
Editor-in-chief since 2020.
Outdoor Magazine for JNTO
All editorial work and texts for the outdoor magazine (in german) published by JNTO Germany and neusta Grafenstein.
References. What others say ...
JURY TOURISM PUBLIC RELATIONS HANDBOOK
"BEST TRAVEL EDITORIAL TEAM IN GERMANY"
"Congratulations to Peter Pfänder and the editorial team of ABENTEUER UND REISEN, who clearly won the vote for the most important travel editorial team in Germany, Austria and Switzerland (...). With their superbly produced magazine and constant stream of new ideas, Peter Pfänder and his team were able to convince the jury across the board".
PETER TOMASCH, REGIONAL PUBLIC RELATIONS MANAGER EUROPE AT SINGAPORE AIRLINES
"As spokesperson for Singapore Airlines in Europe, I have often worked with Peter Pfänder in his role as editor-in-chief of ABENTEUER UND REISEN magazine. Peter is an outstanding journalist who acts professionally and has a sure instinct for topics. He is also one of the few journalists we work with who has a firm grasp of the new digital communication channels. We look forward to working with him in the future.
CLIENTS
FALKENSTEINER HOTELS
WONDERTRUNK & CO.
WELT AM SONNTAG
CLEVER REISEN
JNTO
FINNISH LAPLAND
LUZERN / CH
TOHOKU / JAPAN