About me
As Editor-in-Chief at Munich-based Bayern Tourismus Marketing, I lead the Editorial strategy and content creation for the print magazine 'Bayern. Das Magazin' as well as the websites erlebe.bayern and bavaria.travel.
Additionally, I have also co-managed the travel webazine trpstr.de since 2021 alongside five colleagues.
Over the past ten years, Japan has emerged as a cornerstone of my work as a travel reporter and content creator.
A significant number of my in-depth articles on Japan have appeared in print and online in high-profile German publications, including 'Welt am Sonntag', 'Frankfurter Rundschau', 'ADAC Reisemagazin' and 'Stuttgarter Nachrichten', 'SEAZEN', and 'NZZ'
My editorial background is rooted in over 20 years at the helm of ABENTEUER UND REISEN, Germany’s former leading travel magazine, which I led as Editor-in-Chief until its pandemic-related closure in 2021.
Recent Works
For JNTO, leading Newspapers and Magazines
A short collection of my travel stories penned in English. 👇
Japan's Ghost Island
Gunkanjima, also known as Hashima or “Battleship Island,” ranks among Asia’s most eerie and haunting abandoned places. Thanks to a special tour, we dared to venture deep into its crumbling ruins. Here is my story from Kyushu Island.
Read more
EVA Air's Cabin Products
I put EVA Air’s onboard products to the test – from acclaimed Business Class to its new Premium Economy on the Dreamliner 787-9. I also examined the Economy in detail. After logging 33,000 kilometers, here’s how the airline performed. Read more
Finnair's New Business Class
Finnair’s new Business Class seat is not reclining. Instead, the seating position is optimised by cushions. What is it like to travel in this revolutionary „AirLounge“ seat? Review after 11,633 kilometres in the A350-900.
Read more
Feature about Fukushima
Fukushima is perfectly safe to visit. The Japanese prefecture rewards its visitors with excellent cuisine, beautiful scenery, relaxing onsen, castles and temples. Here is an itinerary with our favorite places and experiences. Read more
Japan on a Budget
A common complaint among travellers: Japan is expensive! Don’t worry: Even in Tokyo, there are hotels that offer good, clean rooms with breakfast for as little as 60 euros. For just five euros you can get a tasty ramen noodle bowl … Read more
Taipei in
36 Hours
Eva Air flies from six European airports to destinations such as Bangkok, Bali, Tokyo, Kuala Lumpur, Seoul, and Phnom Penh. That calls for a stopover in Taipei. 13 insider tips for 36 cool hours in and around Taiwan’s capital … Read more
Kitakata, the Ramen Capital
The most common culinary cliché about Japan is ‘sushi, sushi, sushi!’ This is as false as it is persistent. The most important dish is noodles: ramen. And Kitakata is considered Japan’s ramen capital. A visit with loud slurps, a lot of noodles and delicious broth
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St. Lucia off the Beach
Rainforests with zip lines and single trails for bikers, steep volcanic cones, a colourful underwater world, an unbelievably hot street party invite you to active experiences. Six insider tips that go beyond the luxurious all-inclusive beach and pool routine
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Small Cruise Ships: Galileo
The three-mast motor sailer „MS Galileo“ cruises the Cyclades islands from April to the end of October. With a draught of 2.80 metres, it anchors in shallow bays and docks directly at the quays of small ports such as Poros, Syros, or Folegandros.
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Where the F**** is Wa Ale?
Wa Ale Island resort in Myanmar’s Mergui Archipelago is redefining luxury tourism. No TV. No air conditioning. No minibar. No pool. No bling-bling. But lots of pure nature… We came for a visit and were immediately enchanted.
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Storytelling. Publishing.
Content Creation. Consulting
Journalism | Reports, features, interviews and tests on city breaks, long-haul travel, lifestyle, cars, sustainability, hotels, airlines and cruises.
Editing | Topic planning. Editorial marketing. Editorial management. Copywriter.
Online | Editorial Management. Copywriter. SEO. AI.
Content Creative B2C | Concept. Multi-channel projects. Targeted storytelling.
Management | Budget planning. Team Leading
From time to time I enjoy writing reports, listicles and reviews for renowned titles such as the travel section of "Welt am Sonntag" or in "Clever Reisen"
Case Studies and Milestones
erlebe.bayern / bavaria.travel
Conception of the completely redesigned websites for Bayern Tourismus Marketing.
180.000 unique visitors per month.
Editor-in-chief since 2020.
Bayern. The magazine
New B2C magazine for Bayern Tourismus Marketing. The concept was done by me. Wins the FOXAWARD GOLD and FOX VISUAL GOLD 2022 for an excellent communication concept of above-average efficiency in all criteria: quality of content and visual implementation, customer experience, reach, convincing sales impulses.
Over 320.000 copies distributed per year,
Editor-in-chief since 2020.
Outdoor Magazine for JNTO
All editorial work and texts for the outdoor magazine (in german) published by JNTO Germany and neusta Grafenstein.
References. What others say ...
JURY TOURISM PUBLIC RELATIONS HANDBOOK
"BEST TRAVEL EDITORIAL TEAM IN GERMANY"
"Congratulations to Peter Pfänder and the editorial team of ABENTEUER UND REISEN, who clearly won the vote for the most important travel editorial team in Germany, Austria and Switzerland (...). With their superbly produced magazine and constant stream of new ideas, Peter Pfänder and his team were able to convince the jury across the board".
PETER TOMASCH, REGIONAL PUBLIC RELATIONS MANAGER EUROPE AT SINGAPORE AIRLINES
"As spokesperson for Singapore Airlines in Europe, I have often worked with Peter Pfänder in his role as editor-in-chief of ABENTEUER UND REISEN magazine. Peter is an outstanding journalist who acts professionally and has a sure instinct for topics. He is also one of the few journalists we work with who has a firm grasp of the new digital communication channels. We look forward to working with him in the future.
CLIENTS
FALKENSTEINER HOTELS
WONDERTRUNK & CO.
WELT AM SONNTAG
CLEVER REISEN
NZZ
ADAC REISEMAGAZIN
SEAZEN
JNTO
FINNISH LAPLAND
LUZERN / CH
TOHOKU / JAPAN
SEATTLE
MINNESOTA